the relevance of QFD – Transforming the needs of my client requirements that can control ?.



Modern organizations can not neglect their consumers, you should pay attention to everything that suits your needs and care management to find answers, proposals that enable the quality and productivity a reality in all countries around the globe. In this paper, you can not ignore that this tool is not used by its specialists, hence the importance of highlighting the scope and positive impact Function Deployment Quality (QFD).

the objective of QFD is, “transmit” quality attributes that the customer demand through organizational processes, so that each process can contribute to the assurance of these characteristics. Through QFD, all staff of an organization can understand what is really important to customers and work to fulfill it.

Deployment of the quality function (QFD) is a management method quality1 based on transform user demands into design quality, implement the functions that provide better quality, and implement methods to achieve design quality into subsystems and components, and ultimately to specific elements of the manufacturing process.

the results of this technique have been implemented in Japan in the deployment of high-impact controllable factors in strategic planning and strategic management (also known as Hoshin Kanri, Hoshin Planning, 4 or policy deployment).

The acquisition market needs to hear the Voice of the Customer (VOC – Voice of Customer, its acronym in English), the classification of needs, prioritize them numerically (using techniques such as Analytic Hierarchy Process) are the initial tasks QFD. Traditionally, go to Genba ( “the real place” where customer value is created) is where these customer needs are evidenced and compiled.

The deployment of the quality function (QFD), often referred to as listening to the voice of the customer, is a structured translate customer requirements appropriate for each stage of product development and technical requirements for production.1 method is a way to develop a design aimed satisfying the consumer and translate the demands of customers design goals and the important points of quality assurance that will be used through the stage of production.2

Traditional quality systems focus on reducing negative quality. (Are there flaws? Is our service poor?) 3 QFD is different because it seeks customer requirements and maximizes positive quality that creates value. (Is it fun and easy product to use?)

QFD can be used in product development, business, site planning and testing, and problem solving. It is used in aerospace, manufacturing, software and computing, defense, government, healthcare and service.


A typical QFD matrix has two portions (see Figure 1):


1. The horizontal part contains customer information. Lists the needs and desires of the client and determines their relative importance. It also lists feedback and customer complaints.

2. The vertical part contains technical information that responds to information obtained from the customer. Translates customer needs and desires in language that can be measured, it examines the relationship between the customer and technical requirements, and contains competitive technical data, objectives or goals set by a company to achieve competitiveness.

The core value – the level of performance that needs to be reached to solve the perceived result of QFD projects of the organization – was determined by comparing the evaluations of customers to competitive technical calculations. The co-relationships of the technical requirements are then examined. The objective is to locate any requirement that conflicts with one another.

Other sections can be added to the matrix depending on the needs of the company and the services it provides.


There are several advantages to using QFD. In addition to requiring fewer resources than other quality tools, you can:

Improve processes, products or services of a company.
Produce a faster result than other methods.
Give definition to the design process.
Help the team stay focused.
Allow easy management review and peer review of design activities.
Help present the information graphically.
Leave the team well placed in case you need to improve on their results for processes, products or future services.







the relevance of QFD – Transforming the needs of my client requirements that can control ?.

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