83% of companies using artificial intelligence are creating jobs, especially in the higher professional categories and in profiles that are linked to new technologies.


He is the most efficient in his work, does not rest, does not need vacations and never complains. If there were anyone of these characteristics, it would be difficult to compete with him for a job. The point is that it does exist. Artificial intelligence (AI) is still at an early stage in most companies. But he is advancing by leaps and bounds. According to the OECD Employment Outlook 2017 report, 11.7% of jobs in Spain have a high probability of being automated in the next 10 years, that is to say, of being performed by a machine.


Does this mean that artificial intelligence is going to destroy employment? Not necessarily. Or not, at least, without generating new jobs in return. This is demonstrated by a recent Capgemini study according to which 83% of companies that are using AI create new jobs. And, moreover, without renouncing profitability. Seventy-five percent of the companies surveyed said that sales increased by 10% thanks to artificial intelligence.

Value added

Seventy-five percent of firms using artificial intelligence say their sales have grown 10%

And it is that the objective of companies, according to this report, is not to replace workers by machines, but to reduce the time that employees devote to more routine and administrative tasks, so that they can focus on higher value-added jobs. In fact, new jobs are created, in most cases, at the levels of management and senior management.
This phenomenon has not yet spread widely, but experts do not doubt that the paradigm shift will eventually occur. “Those professionals who are not technicians today have to think that our contribution of value will not be in the task or in the knowledge, but in the creativity and the communication, which are two aspects in which the machine can not substitute or improve us, “explains Rubén Berrocal, team leader of Randstad Technologies. For example, in the field of human resources the expert believes that the identification of profiles over time could be automated, but not the part of contact and engagement.

New opportunities

Our contribution of value will not be in knowledge, but in creativity and communication

It is time until the machines revolutionize the templates. But in some professions job opportunities are already being created. Especially in those linked to artificial intelligence. “At the moment it is a market that is progressing little by little. It is like the big data, which five years ago took its first steps and is now a reality,” explains María Mosquera, Michael Page’s executive manager. The most demanded positions are those linked to robotics, Internet of Things and M2M (communication between machines). Smaller organizations are looking for profiles that are also linked to business development.

Talk to the machines

In Ranstad they detect opportunities in profiles linked to machine learning, which looks for machines to learn automatically. An area of ​​general interest to all sectors, since it serves both to develop patterns of routes in a logistics company and to improve customer service in a bank.
Professions linked to new technologies such as software or telecommunications engineer, computer scientist or electronics expert “are life insurance,” says Mosquera. But the need to talk to machines creates unexpected opportunities. “Some companies are hiring philosophers with high knowledge of propositional logic so they can engage in conversation with the machines.”

Spotlight Works

“It is not difficult to see that telemarketer’s meadows of attention to users of first level of incidence can be replaced over time by a chatbox,” explains Rubén Berrocal, ‘team leader’ Randstad Technologies. And the telemarketers will not be the only ones. Other professions such as the supermarket cashier, chauffeur, waiter or security guard have the days counted, according to experts.
Is your job in jeopardy? Consider if it could somehow be done (better faster) by a machine. And let your imagination fly. In Spain there are already robots that perform tasks as sophisticated as open heart, advise their clients where to invest their money, guide visitors to a museum (in 9 languages) and even write news.
Is it possible to compete with a machine? Experts believe that yes, but only focusing on those professions that require skills that no robot can replace, such as creativity and communication.
Meanwhile, personalities such as Microsoft founder Bill Gates argue that

Why IA will create jobs?

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