In my long experience with many executives and business owners I can assure you that the meaning of the digital varies greatly from one organization to another and even from one person to another within the same organization. I am sure that if you ask questions within your own organization, you will notice that managers and employees of different levels understand digital and 4.0 in a totally different way.

I have found myself within the same organization with:

executives who associate the digital with the technological
executives who understand the company 4.0 or digital with a new way of interacting with the client
executives who think digital is related to the business model
The truth is that none of the three is wrong.

But the relevant thing here is that each one tends a different thing in the head when we talk about the digital phenomenon.

If this is happening in your organization it is time to press the “stop” button and start aligning at all levels that involves digitization for you and your business. To become a 4.0 company, you need to define in your organization what is digital for you and avoid that each person is reading the book on a different page.

Define your digital reality in three steps to be a 4.0 company

Undoubtedly, such diverse perspectives on the phenomenon of digitalization and company 4.0 are a reflection of a lack of complete alignment between the vision of the business and its needs.

And that can not be.

Otherwise, any initiative you take in favor of moving towards digitalization or Industry 4.0 will end in disaster.

To avoid this you need:

Identify the new boundaries where is the value for your organization
Establish how digital affects the way you work
Prepare to create two work rhythms
Let me dig deep into each of the three points.

Step 1: Identify your new value frontiers

Being digital means being open to fully or partially examining the way in which you do business and understand where the value areas of your industry are or will be in the future.

For some companies this means:

create new business branches from scratch
identify new emerging needs in other sectors
change the way they relate to the end user
transform the focus of your business
thoroughly redesign internal processes and procedures
or all this at the same time
In any case you must measure where the impact of digitalization will be greater for you and that you must adapt to face the challenges to come. Ten finds that in addition the impact of the digital for each industry is different and for each company implies own challenges that you must define and communicate.

In your case, becoming a 4.0 company may involve:

changes in the supply chain
changes in logistics management
changes in the way to connect with customers
changes in the way people are managed
This is what you must first have clear to communicate and define your roadmap.

Step 2: Establish how digital affects your organization

If you are already clear about what the phenomenon of digital means for you, now it is up to you to think and decide on the capabilities you need to take advantage of it.

That is, if in the previous step you have defined your “what” now you have to define the “how”.

Generally this supposes:

define what you want to get
decide on the new tools
create new competences
implant new ways of working
To discover direct areas for improvement, it is best to put yourself in the shoes of your client and think about how to create a better experience for him.

One of the great strengths of the company 4.0 is that it can and should be closer to its customers and for that it is necessary to be prepared to develop omnichannel customer service environments, from which to attend all your requests in a comfortable, centralized and complete

Step 3: Create two work times

A work time:

in real time
and another in “depth”
So to speak, digital forces you to develop agility and speed through a dual “mind-set”.

Be able to respond to requests in real time to your customers and then analyze all the data generated.

Take the example of a store with an e-commerce.

Think about everything that happens when you click on the shopping cart:

Collection of order through payment gateway
stock management in warehouse
Shipment order to the warehouse
registration of the client in the CRM
invoice generation
generation of delivery note
Package delivery
etc…
Many of these actions are simultaneous and are performed automatically at the same time the sale is closed but others must be executed manually as soon as possible.

On the other hand during this process a lot of data is generated that we can analyze later and take advantage of to make improvements.

However, it must require two very different mental states. One operative and another analytical that have little to do. Many of the digital processes require both mental states. Companies 4.0 reproduce a dual mental state. And knowing how to separate both states well by assigning tasks and equipment prepared for each of them is essential to manage this phenomenon well. Otherwise we can end up unhinged. What does it mean for you to be digital or company 4.0? If you feel that your organization is giving strong contradictions when considering the transformation of your company in a company 4.0, it is time to sit down and talk according to the implications of this phenomenon for your future and present. The digital can involve very different things from one organization to another. The important thing is to decide what it means for you to be digital and share this vision with all the levels and people of your company. . Then define what we seek to achieve and select the appropriate tools for each case that allow you to be a company 4.0.

are you ready for the 4th industrial revolution?

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