3 success stories in logistics you should know
Most times when we look at a company as a success case to follow or example, we look at aspects such as what raw materials that company uses, whether it cooperates with the environment or its products are eco-friendly, the working conditions of its Workers or their values and philosophy as a company.
It is not surprising that an aspect such as logistics is then relegated to the background, even though it is one of the most important parts of the smooth running of a company. And that your good management a company has much or little success.
There is a difference between good logistics and excellent logistics. And this is precisely what we are dealing with today with the examples of 3 companies that everyone knows. Namely; Apple, Inditex and Decathlon.
1.- Apple
3 success stories in logistics you should know
It is more than proven that Apple has gone very far, but it seems that is not enough and continues today to go for it all. The logistics chain began to stand out on the rest of companies of his size back in ’97, when Steve Jobs returned to the multinational company.
At that time, we talked about 1997, most companies used maritime transport as the only means of logistic transport for their goods and products.
Steve Jobs again surprised and took a turn to all this by trying something different: Carry air transportation instead of by sea. So, at Christmas 1998, Apple bought all the airspace it could to send all its customers the first Mac computer in history.
The next step and strong commitment to a “different” logistics came with the launch of iPhone 4 and iPad 2. In this case, Apple bought all the machines and suppliers to package as it could, replacing other companies that also needed those resources. In this way, the company of Apple managed to leave few options to the other competitors within its sector and at the same time managed to lower the prices of its products.
Inditex
3 success stories in logistics you should know
The giant Inditex is different from the rest of the clothing brands of the market in all aspects and the logistic is also one of them. Its strategy is based instead of having subsidiaries spread all over the world, they have a single headquarters in Galicia, specifically in the town of Arteixo, for those who are interested.
This headquarters functions as a distribution point for the entire company and in turn serves as an intermediary between all the factories and all the stores in the world. Likewise, the clothing is distributed systematically twice a week to absolutely all stores. In this way, these stores do not need a warehouse since they do not accumulate stocks.
Thanks to the good communication between the headquarters in Arteixo and the stores, Inditex manufactures exactly what customers demand, almost à la carte. And so that you hallucinate with the ordering times, it only takes 48 hours since a shop can order a new consignment of clothes until it receives it.
As for the means of transport used, Inditex opts for land and air transportation according to destination. But what makes it one of the top companies in terms of logistics is the speed of its logistics center and the good feedback that exists among all commercial, design, manufacturing and distribution teams.
Decathlon
The key to Decathlon’s good logistics is in its articles section. In the Decathlon distribution network there are several regional warehouses that act as logistics centers for the stores. In these stores there are only products called 20/80, 20% of the products that make up 80% of Decathlon sales. These products are sports shoes and textiles.
If for example we were talking about other products that also sell Decathlon as they could be bicycles, Decathlon does not get wet and does not risk. You only have in stock and in stock the cheapest range. Being the most expensive products you have to order directly from the factory. Nor would we find in stock hunting or riding products, being minority sports.
In this way Decathlon is able to make remittances of cheaper products and thus avoiding the accumulation of stocks.